Tarte's Maracuja Juicy Lip Vault Has New Shades& Is on Mega Sale

Publish date: 2024-10-02

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Makeup was forever changed when Tarte released its Maracuja Juicy Lip. It might sound dramatic but the lipstick-gloss-balm combo is officially our go-to for hydrated, glossy lips with tons of pigment. We can’t get enough of them. Those who feel the same (or have a bestie who does) are going to go crazy for Tarte’s 9pc Maracuja Juicy Lip Vault – Lip & Liner, a holiday set on sale for today and then sold out forever.

What makes this new kit so special? Let us count the ways. First, it has an insane retail value. It costs just $59.98 but would be $216 if you bought all the items separately. Plus, there are all new shades and even a new formula! You get a Maracuja Juicy Lift Liner in Nude to go with all the lippies, plus four Maracuja Juicy Lip Plumps (Deep Buff, French Rose, Warm Pink, and Carnation) and four Maracuja Juicy Lip Satin (Buffed Pink, Daisy, Mauve, and Berry) — an entirely new formula!

I can’t stop posting on TikTok about all of Tarte’s Maracuja lip formulas, and Senior Commerce Director Gina Vaynshteyn swears by Maracuja Juicy Lip Plump! “I love, love, love the idea of lipsticks,” she says. “I love the pop of color, I love choosing a red, pink, or orange shade that complements my ensemble, and I love how a single swipe of pigment can transform my mood. But lipstick is high maintenance. Lipstick requires constant checking and reapplying and babysitting so that it doesn’t end up on teeth and chins and other places it’s not meant to be.

“Enter Tarte’s Maracuja Juicy Lip Plump — a hybrid between lipstick and lipgloss, giving lips the perfect tint and shine that’s also forgiving if there’s transfer or you can’t stop and re-swipe. The texture is perfectly soft, never sticky or tacky. My favorite color at the moment is Mixed Berries, which is a nice neutral I bring with me to the office every day because it’s so damn easy. And its plumping properties really do enhance the appearance of fuller, Betty Boop lips. And the smell! It’s a lovely, subtle coconutty-’90s sunblock smell that you notice when applying, but doesn’t linger throughout the day.”

Again, Tarte’s 9pc Maracuja Juicy Lip Vault – Lip & Liner is only on sale today and will sell out. Grab it and other Tarte faves, below!

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